Future of Search

Archives by Tag 'search engines'

Overcoming the lack of relevant search results

It is obvious that lately, the search engines are trying to enhance their results to better anticipate the user’s intentions. Google has the advertisers with its Adwords service, and the technology to determine which results to show within the email interface. Yahoo is re-vamping Overture (Yahoo Business Services) and Inktomi; Microsoft is already jumping into [...]

Theme engines

Michaela Campbell, author of popular books, defines a theme engine as “what you say about your Web page, how the structure of other people’s Web pages compares on the same topic, and what other people say your site is about, to be in harmony with each other, be as one. A theme engine looks at [...]

To search where no-one has searched before

Search engines providers are waiting for billions of dollars to have some of the smartest people in the world working to develop the next great version to enhance more relevant results. Satellite and aerial imagery are these days the main attraction (Google Maps, Google Earth, MSN Virtual Earth, TerraFly, and World Wind from NASA); this [...]

SEO

SEO is unlikely ever to be an exact science since the techniques used to promote Web pages are constantly evolving as the search engines refine their algorithms to deliver more accurate results whilst combating spam. SEOs will need to take usability and conversions into consideration when coming up with the search engine marketing campaigns in [...]