More than ever, developers need to be able to acquire, integrate, repurpose, and exchange information with other applications to feed their growing databases and to coordinate their business operations with those of partners and suppliers over the Web. These tasks can be dramatically simplified using XML.

Oracle is making a major commitment to XML, and the Core XML Support being delivered in Oracle11i is a major step. Oracle will continue to make it even easier to build database-driven Internet applications that exploit XML in future releases of Oracle, AppServer, Tools, and packaged Applications.

By more tightly integrating the SQL type system and XML, the database will provide a natural mapping of object/relational SQL query results to a well-formed XML document. Combining this tighter SQL? XML integration with the current Oracle mechanism for defining Object Views over relational data, it will be possible to query a logical view of “Accounts” and return all of the related, supporting information pertinent to that account with a single request to the database

Rather than receiving HTML pages that present schedules, price lists, and product information in an attractive visual format, XML allows to request and receive the raw data itself for further processing.

The number or Oracle’s certifications is growing constantly; there are more than 230000 with growth mainly in India and China. This means that Oracle’s future is really bright. There are many reasons to use a well-known oracle development team, a group of outstanding Oracle professionals with a dedication to quality and a reputation as an author and expert. Managers can create some development teams with confidence when it is composed of respected industry experts. The Oracle’s expert’s future is looking bright too…

The prospective are very optimistic; there are obstacles too, but managers can optimize the business value of Oracle. There are many obstacles to Oracle benefits realization but managers can use some “levers” to realize Oracle benefits using their existing people, processes, and organizations. There are specific tools and approaches for leveraging the possibilities of Oracle, including performance measurement, process improvement, organizational design, training (very important and expensive), and communications.

Oracle’s XML strategy is to deliver the best platform for developers to productively build and cost-effectively deploy reliable and scalable Internet applications exploiting XML. Oracle represents a significant “down payment” on the delivery of this strategy, and broad efforts are underway within Oracle to deliver additional XML capabilities up and down the product stack.