Everywhere now, it seems, some theater, opera house, museum or center is mounting a show, series or symposium on the connections between computer sciences and art. As computer sciences stake out an ever-widening swath of our collective consciousness, artists across the board are paying closer and closer attention to a way of thinking and imaging they once regarded as alien, impenetrable and irrelevant to their humanistic enterprise.
Graphic arts are vital today and in the future the situation will be the same. At the heart of everything the designers will lie on solid, imaginative graphic art skills. Whether it is a Web Site, an Interactive Presentation or a printed brochure, good, clean, sharp images and powerful graphic design will have their important role. Any idea, no matter how “off-the-wall” will create a concept, design, layout or print ready artwork for use in products as business cards, CD’s and CD Covers, chocolate bar wrappers, brochures and manuals, logos, Web sites, flyers, labels, letterheads, catalogs and countless promotional items (t-shirts, mugs, key chains).
A real presentation for products / services features a user friendly animated interface, and will contain any or all of the following video product demonstration, video of product maintenance (change over, repair, training), contact information, link to your web site, company overview, message from the sales manager, photos of your product, narration and music, features and benefits section, technical specifications, performance analysis, option list, printable brochures, instruction manual. Spare parts list, reviews and testimonials, pricing (or request form), related products catalogue, participating tradeshow schedule.
Often the best art products are made on site filming products in action, on site photo shooting the product, planning and organizing the text based information, developing a very professional brochure, technical writing (instruction manual). The Web page development is essential, editing video too. Power point presentation will include very professional and high quality photos or videos. The same procedures will be used for PDF file, QuickTime, mpeg, AVI, swf and all formats that can be integrated into the art presentations.
Video production, editing and Web integration will lead to attractive and successful web sites. If a photo is worth a thousand words… then imagine the impact a video has! Video is an integral part of any multimedia presentation and the possibilities of video are endless, and often overlooked due to the perceived high cost of producing them. Promotion, education, training, demonstration, exhibitions… video does it all! Story boarding, script writing and editing can be compressed to accommodate numerous formats such as VHS, CD, DVD and Web integration.
