Future of Search

The analysis used here assumes that the development of ASP may be similar to that of the IT industry. Surprisingly, as the material shows, this assumption works well as it turns out that most up-to-date ASP developments truly resemble the events in the history of IT, although they are occurring at a faster pace. 

The future demand for ASP also seemed huge, perhaps bigger than the entire IT industry, as it potentially hinted at a total substitution of ASP for incumbent IT along with the massive expansion of services in the future.