Conventional search engines are so frequently used that their spectacular development will be not a surprise. Search Engine Optimization is now a vital part of every website life, so the Search Engine’s results are also vital for a Web site. It will be not the small firms that change the way of search; Google, Yahoo and Microsoft, the search engine powerhouses will take search engine technology to the next level.
We are all living a miracle; a simple and affordable device is allowing us to take a topic and scan millions of Web pages and in seconds bring back product announcements, names of experts, research papers, and more, much more… all those results are very difficult or impossible to find otherwise.
The immediate future is even more spectacular. The technology will find a way to personalize the search engines so that they know, for example, that if the user is an IT professional and he is searching for mouse, he is probably in need for information about PC devices than about animals. This Concept is called QueryTracker.
The next generation of search engines has arrived, the theme engines. Search engines must now fight a losing battle to provide relevant results while combating spamming and duplicate pages. The goal is the same, but the engines need a way to store more pages, combat spam, and still provide pertinent results.
